In order to maximize returns, an investment strategy should attempt to perform well in multiple environments.  While it is important to perform well in appreciating markets, strong long term returns can also be created by maintaining capital during difficult periods.  At AMI Asset Management, our strategies not only strive to have strong performance in positive environments, but equally as important they attempt to mitigate downside volatility during weaker periods.  We strive to become a trusted advisor to our clients throughout the entire investment process.